Definition
Eye makeup is a category of cosmetic products and techniques specifically designed to enhance the appearance of the eyes. It plays a central role in beauty routines, offering ways to accentuate natural features, create dramatic looks, or express creativity through color and style. Common elements of eye makeup include eyeshadow, which is applied to the eyelids to add color, depth, or shimmer; eyeliner, used to define the shape of the eyes and make them appear larger or more intense; and mascara, which coats the eyelashes to make them look longer, darker, and fuller.
Additionally, eyebrow products such as pencils, powders, and gels help shape and define the brows, which frame the eyes and enhance facial symmetry. Primers and concealers may also be used around the eye area to smooth the skin, improve product adherence, and cover imperfections or dark circles.
Eye makeup can be subtle for a natural look or bold for special occasions, including artistic or theatrical styles. It is used across cultures and has evolved with fashion trends and personal preferences. Ultimately, eye makeup is not only a beauty tool but also a form of self-expression, allowing individuals to highlight their personality and style.
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